Outlet King

Case Studies

Discover how the Markurate team helped a marketplace generate consistent sales at an attractive ROAS in a challenging business environment.

800%

Consistent ROAS from Google Ads

60000

Average Monthly Video Ad Views

1800000

Average Monthly Ad Impressions

The Challenge

Outlet king approached us to take over their account. They were having difficulty generating a good ROAS from their existing managers. For us, the challenge was to increase the ROAS without sacrificing sales and also increase the general brand awareness.

Solution

We started with a lower ROAS Performance Max Campaign. Performance Max uses machine learning models to optimize bids and placements to drive conversions. With time, we increased the ROAS. This campaign was supported by a video campaign as well.

The Results and Conclusion

As a result, we have been able to increase the ROAS and have been able to increase the volume as well. The video ads campaign also generated unique views at an attractive CPV. Also, with the catalog extension, we got good sales over and above the brand awareness from the video campaign.