Hyde and Hare

Case Studies

Discover how the Markurate team helped a unique business create good brand awareness and increase sales at an attractive return from ad spending.

500%

Consistent ROAS from Google Ads

£0.10

Average CPC from video ads

300000

Average Monthly Ad Impressions

The Challenge

Hyde & Hare is a luxury lifestyle brand offering the finest cowhide accessories and home interiors. With Hyde and Hare, our job was to get the sales at an attractive ROAS for a new business. Being a narrow niche, reaching the right audience was the primary challenge.

Solution

We initially launched Search and Shopping campaigns targeting UK and US and using automated bidding targeting. To make the most of the engaged audiences, we also set up display remarketing campaigns focused on the users who had interacted with our ads within the last 30 days.

The Results and Conclusion

As a result, we generated consistent sales at an attractive ROAS. We have also been able to get a significant impression share. The brand awareness video campaign reached unique viewers at an attractive CPV.