Ads Account Review
Do you feel your present Google Ads account has not reached its true potential? Markurate can turn the tables to make your Google ads profitable for your business.
There are a range of parameters that affect the performance of your Google ads campaign. We conduct a meticulous assessment of the present state of your Google ads account and offer actionable suggestions that can make a huge difference.
Markurate undertakes the initial Google ads audit for all prospective customers free of charge. Once we scrutinize each and every detail regarding your overall account, campaigns, ad groups, and keywords, we offer a thorough list of possible solutions for your ad account. Our PPC specialists also assess your website and landing page to identify areas of improvement towards making your Google ads more rewarding.
The Markurate Approach – 3 steps to Google Ads Success
Review Campaign Structure and Targeting Options
The first step is to analyze the structure of your Google Ads account and assess the effectiveness of your targeting options. This involves looking at how your campaigns and ad groups are organized, the keywords and placements you are targeting, and the demographics and geographic locations you are using. Our expert also reviews your ad scheduling and device targeting settings to ensure that your ads are being displayed to the right audience at the right time.
Evaluate Ad Copy and Landing Pages
The second step is to evaluate the effectiveness of your ad copy and landing pages. We assess the relevance of your ad copy for your target audience, the use of compelling calls-to-action, and the overall quality score of your ads. Markurate professionals shall also look at your landing pages to ensure that they are optimized for conversions, with clear messaging, strong visuals, and user-friendly design.
Assess Bidding Strategy and Result-driven Recommendations
The final step is to evaluate your bidding strategy and assess your performance metrics. It involves reviewing your bidding options, such as manual bidding or automated bidding, and analyzing your performance metrics, such as cost per click, conversion rate, and return on investment. Based on our analysis, you will get actionable recommendations to improve your Google Ads account performance, including changes to your campaign structure and targeting options, suggestions for improving your ad copy and landing pages, and adjustments to your bidding strategy.
Book a Free Ad Account Review by our Expert