PPC (Pay-Per-Click) advertising is a type of online advertising where advertisers pay each time a user clicks on one of their ads. These ads are typically displayed on search engine results pages (such as Google or Bing), as well as on social media platforms and other websites. PPC advertising allows advertisers to target specific keywords, demographics, and behaviors to reach their desired audience.

The price of paid ad services can vary depending on a number of factors, including the type of advertising, the platform being used (Google or Bing), the level of targeting and audience segmentation required, and the overall scope of the campaign. We offer a range of pricing options, from fixed-price packages to custom pricing based on individual client needs. Contact us to know more!

Google Ads is one of the most popular PPC advertising platforms, and for good reason. With Google Ads, businesses can target specific keywords and demographics, set their own budgets and bidding strategies, and measure the performance of their campaigns in real-time. Google Ads also offers a wide range of ad formats, including text, image, and video ads, and provides detailed reporting and analytics to help businesses optimize their campaigns.

An official Google partner is a marketing company that has been certified by Google to provide a high level of expertise in Google Ads and other Google products. Google partners must meet certain criteria, including passing certification exams and demonstrating a track record of successful campaigns, in order to earn this distinction. Other ad service providers may offer similar services, but may not have the same level of expertise or access to Google resources and support.

There are a number of key performance indicators (KPIs) that businesses can use to measure the performance of their Google Ads campaigns. These include metrics such as click-through rate (CTR), conversion rate, cost-per-click (CPC), cost-per-acquisition (CPA), and return on ad spend (ROAS). By tracking these metrics over time, businesses can identify areas for improvement and optimize their campaigns to achieve better results.